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▶️ Video Podcast Episode

How hard can it be?
Harder than you think.

Every product team looking at adding SMS features asks the same question: should we build SMS or buy it? Andrew Davis and Martin Payne, CEO of TextUs, answer it — including the costs most teams don't see until it's too late.

$300-$500K

Annual Engineering Cost
just to maintain a build — before new features

9-12mo

Time to V1 Launch
if you build from scratch

3mo or less

Time to market
with TextUs White Label messenger

What's covered

The questions every CPO is actually asking

Martin and Andrew go through the real decision framework of the actual tradeoffs product leaders need to think through before committing resources.

money_wings

What's it actually going to cost us?

 
chart_with_upwards_trend

What's the actual revenue upside?

 
shield

Why compliance is harder than email?

 
package

What does "buying" actually look like?

 
grimacing-face

Why not just build it ourselves?

 
eyes

Why is everyone adding SMS to their product?

 
Should you build or buy your SMS solution TextUs Guide 2026 (1)
Free Decision Analysis Guide

Not ready to talk?
Read before you decide.

The side-by-side breakdown Andrew mentions in the episode — time, cost, engineering burden, compliance, and what the path forward looks like for each option.

Talk to Andrew

Want to walk through your specific situation?

Andrew's talked to hundreds of SaaS teams on this exact decision. He'll tell you straight which path fits — and what it actually takes to get there.