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The fastest recruiter wins. Now there's data to prove it.
Slow, impersonal communication is costing staffing firms placements, reviews, and referrals. TextUs teamed up with Great Recruiters to find out what candidates actually respond to — and it's not email.
- 82%say SMS wins over email
- 45%turn SMS into real conversations
- 34.7%text reply rate (vs. 5% email)
"We've heard people say that candidate ghosting is a disease. We argue that it's a symptom. The real disease is slow, impersonal communication in irrelevant channels."
Get the Recruiting Communication Report
What's Inside the Report?
The Real Cost of "Ghosting"
It's not a candidate problem. It's a channel problem — and it's more expensive than most firms realize.
What "Fast" Actually Looks Like
Real benchmarks for response time, by channel, so "follow up quickly" stops being a guess.
The Reputation Connection
Why the recruiters who reply fastest are the ones getting the reviews and the referrals.
Healthcare Staffing: The Highest-Stakes Case
Travel nurses and per diem candidates field multiple offers at once. Here's what happens when speed is the whole game.
Who Is It For?
Firm Leaders
The data that connects response speed to reputation — and revenue.
Recruiting Managers
Real benchmarks, plus a cadence playbook your team can use this week.
Operations Leads
How top programs build SMS into the ATS instead of bolting it on.
The best recruiting programs get 90%+ response rates. This report shows you how.
Top-performing firms aren't sending more texts — they're sending the right ones: fast, personal, and in the channel candidates actually use. This report breaks down exactly what they're doing differently.
Get the report