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The Channel Gap Is Widening. Which Side Are You On?

We surveyed 700+ professionals to find out exactly what they’re doing to actually get responses in 2026. Spoiler: It’s not email.

  • 34.7% text reply rate (vs. 5% email)

  • 45% turn into real conversations

  • 82% say SMS wins over email

“AI isn’t replacing the human conversation—it’s making it possible at scale. Businesses that win in the next few years won’t be the ones that automate the most. They’ll be the ones that use AI to stay genuinely present in every conversation.” —Martin Payne, CEO, TextUs
LP Graphic - 2026 SMS Engagement + Benchmark Report (framed)

Download the 2026 Engagement Report

What's Inside the Report?

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Benchmarks: Industry and Role Response Data

See where your vertical lands against the 34.7% average—and which teams are running well above it.
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Full-Funnel Playbook: SMS at Every Stage of the Customer Journey

From initial outreach to renewals, the stages most teams skip are often the ones with the highest ROI.
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AI + SMS: How the Top Programs Are Pairing AI with Texting

Almost 85% of AI+SMS users say SMS outperforms email on response rates. That gap between them and everyone else is widening fast.
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What’s Next: RCS, Automation, and the Future of Performance SMS

More than half of B2B SMS teams will be on RCS soon. Here’s what that means for your program and your results.

Who Is It For?

Whether you’re running outbound sales, filling a recruiting pipeline, or trying to get renewals across the line, the data in this report maps directly to how you work.

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Sales Teams:

Benchmark your connect rates, see how the best closers use SMS, and find the wins in funnel stages you’re probably leaving on the table.
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Recruiting & HR Teams:

Candidates respond to texts. This report shows how staffing and HR teams are using SMS to move faster and convert better.
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Marketing Leaders:

Get channel-specific benchmarks, campaign data, and proof points on how top teams use SMS to boost engagement, nurture leads, and drive pipeline.
LP Graphic - 2026 SMS Engagement + Benchmark Report (framed)

See How Your Program Stacks Up

Your outreach strategy has a ceiling. This report will show you exactly where it is … and give you the tools you need to raise it.